Movie stars have their pick when it comes to jewelry on the red carpet, no matter at the Oscars, the Cannes Film Festival or the Met Gala. They have no shortage of choices when it comes to repping the big brands.

So why are younger generations of celebrities from Emma Watson to Hailey Bieber choosing lab-grown for everything from the Oscars to the Superbowl? For actress and activist such as Emma it’s all about using her platform to bring attention to ethically-sourced and lab-created alternatives for the masses. She made a statement at the 2018 Academy Awards, “arriving with earrings made from lab-grown diamonds and recycled gold.” She is always supportive with ethical and environmental issues to the publicity.

Bindi Irwin, the daughter of the late Crocodile Hunter Steve Irwin chose a lab-grown diamond when she got engaged to longtime boyfriend Chandler Powell in July 2019. A passionate wildlife conservationist, Irwin led a six-year campaign to prevent bauxite strip mining on the Steve Irwin Wildlife Reserve. The diamond engagement ring chosen by her fiance pays homage to her history of environmental work. Hailey Bieber made a splash at last year’s Super Bowl when she paired a casual white tank with a tennis necklace composed of lab grown white diamonds. Fans rushed to dupe her dressed down LA style by adding a bit of glamor with an eye-catching statement piece.

The verdict is in, for the younger generation of celebrities, lab-grown diamonds are making a trend of new styling of wearing jewelry.